Lead Funnels For Small Business
We build your business a lead generating funnel to get you more leads, sales, and customers – all on autopilot.
What Is A Lead Funnel?
Did you know that 80-90% of visitors to your website are not ready TODAY to hire you? You need a way to keep in contact with these prospects to build and nuture that relationship. A lead funnel helps you do just that.
A lead funnel, similar to a sales funnel, is the path that a prospective customer takes before becoming a paying client. It is broken down into four phases:
The first step is to make clients aware of what you do – what problem do you solve with your service that they are struggling with.
There is an effective way to do this with your website, however, there needs to be specific elements present on your homepage, as well as structuring your website to convert those visitors into clients.
At this stage, they are interested in your business – now it’s time to make an emotional connection with them, connecting with your brand.
I use something called a ‘Founder’s Note’ to do this. I speak directly to prospective clients in this section of my website, telling them I understand where they are and where they want to be, and how I can help them get there.
This is the stage where they go from liking what you have to offer to wanting it.
Once they are aware of the problem(s) you solve, we need to generate interest in the benefits of your service.
This is also an opportunity to overcome any of the objections they may have about working with you, such as price or time involved.
We want to encourage prospective clients to dig deeper and research.
The final step is for your prospective client reach out to your business and take the next step.
For some, it’s filling out your lead form, booking a discovery call or initial consultation.
For others, it may be signing up to receive your lead magnet (free guide, ebook, mini-course). Either way, they are taking an action you’ve laid out for them.
Components Of A Lead Funnel
There are three components of our lead funnel, which include:
This can include a 5-10 page guide, ebook, checklist, or action steps
We build your business a highly-converting landing page for your lead magnet
We create a five-email welcome sequence to help build trust in your brand, moving prospects toward conversion
Your Lead Funnel On Autopilot
You and your team are busy – we get it. That’s why we designed a lead funnel that works on autopilot.
This way, you can focus on nuturing new leads without the hassle of dealing with the technology that makes it all happen.
Reach out today and see if this would be a good fit for your business.