I wanted to include a concept website here to illustrate my thinking on an industry with fierce competition. How would I approach a website design that allowed the company to stand out from their competition and provide real value.
I started by putting myself in the shoes of a potential client, one where this was their first mortgage. What would I need to know? What would I want to learn before I made a decision on hiring this mortgage broker?
While researching this industry, I noticed a trend: most of the websites I came across were very dry and corporate, with limited images and suprisingly, no effective lead magnet. I knew this would be part of the design.
I built this concept site with plenty of relevant images, a compelling Lead Magnet with a discreet pop-up at the bottom of the home page so as not to distract visitors.
I also built out a full blog, which will help with their SEO as well as a mortgage calculator to help potential clients determine the amount of mortgage they can afford.
Easy to navigate, easy to find the relevant information a potential client would need – this website checks all the boxes.
03 Finished Product
Although this wasn’t a website I built for a client, it demonstrates:
- the importance of a strong call-to-action
- the effective use of a lead magnet to generate leads
- the importance of a blog to better your local SEO
- how images & video can help reinforce your message