Miele Apartments

My process

Miele Apartments is a family-owned vacation rental in the Jersey Shore. They offer weekly and seasonal rentals to couples and families during the summer.

They had an outdated website that needed a complete redesign. They advertise mostly on Craigslist and, although they get a lot of click-thru from Craigslist, their conversions were dropping.

They wanted a single page website with a custom gallery to highlight their rentals as well as the many attractions their beach town offers guests.

01  Design

Being that this website was for a vacation rental, I wanted to keep the color palette light and airy. They provided me with the ammenities and attractions they wanted highlighted on their site.

I knew I wanted to go big with images, as well as to create a short 50 second video that provided a glimpse into a guest’s experience at this rental.

02  Build

I used Divi, a premium WordPress theme to redesign their website. The owners had mentioned eventually starting a blog on their website to improve their SEO. Using WordPress gave us the flexibility to build that out when they’re ready.

I used a lot of white space, keeping the landing page clean and easy to navigate. The use of galleries, video, and icons helps guide visitors to the information they’re looking for.

I integrated Call Rail into their call buttons to track the conversions from their website vs. from Craigslist. I also built out a thank you page for all form submissions to allow them to track easily through Google Analytics.

03  Finished Product

The result was a professional, clean website that:

    • showcases their property & ammenities
    • highlights all the activies their beach town has to offer
    • has a clear call-to-action
    • makes it easy for them to track conversions

This website was enjoyable to build and a great improvement to their old site.