In today’s quick tip, I’m gonna show you how you can get high quality, consistent reviews for your local business. If you’re ready, let’s dive in.
One way to get consistent high quality reviews is by using a reputation management app. Not only will the reviews be coming in on a consistent basis, but it gives you the ability to protect your online reputation.
And what if there was a way to put all of this on autopilot so the, you wouldn’t have to do any of this?
There is, let me share with you the reputation management system that I’ve created for my clients.
So let’s pretend that you’re a general contractor. In this situation, all you’d have to do is provide me with the names and email addresses of the clients you’d like to request to review. I send them a customized email with a link, and when they click on that link, they’re going to land right here.
It’s going to have your logo at the top or your picture, and it say: What you think is important. Would you recommend this business to your friends?
They could say yes or no.
Let’s say they clicked yes. It immediately opens up to the review section of your Google Business Profile, so they don’t have to click around.
They can leave their star rating, write their review, and click post – it’s that easy.
The nice thing about a reputation management app is you can direct these clients to leave a review anywhere you’d like.
Let’s say with this general contractor, he has a profile on Google My Business, on Yelp, and on Angie.
He might already have a bunch of reviews on Google My Business, but maybe not that many on Yelp and Angie.
So we can divert this traffic to Angie for about a month to start building up those reviews and that authority, and then we can divert them to Yelp and build up the authority there. That way we’re filling in the gaps on the profiles that you don’t have as many reviews.
Now, let’s say they clicked, no, they didn’t have a great experience.
We don’t want to necessarily send them to Google and have them write a negative review just yet. Let’s figure out what went wrong first.
So if they click no, it’s going to change the screen into a little form which says:
We’re so sorry. Please let us know what we can do to better support you.
The customer puts in their name, their email address, they type in their message, and click submit.
What happens is that form submission gets sent to me and it gets sent to the business owner. I respond immediately and I apologize that they had a bad experience, and I let them know that the business owner will be reaching out shortly.
This does two things.
Number one, it lets the client know that they’re being heard. How many times have you filled out a form online and never heard anything back? We don’t want that experience. They’ve already had a negative experience. We want them to have a positive experience from this time forward.
Number two, it gives the business owner a chance to figure out what went wrong and then to respond; so it gives them a little bit of time.
This is the advantage of the reputation management because not only are you going get high quality consistent reviews for your local business, but you have the ability to protect your online reputation, which gives you the opportunity to turn a negative experience into a positive one for your clients.
If this is something that you’d be interested in, you can check out more information about the reputation management system at GoogleBusinessReview.com, and there’s a link in the description.
I hope you found this helpful.
